Set the goal.
Work backwards from discovery meetings, with conversion rates and real team capacity. See the next 12 months, not just the next Monday.
SALES ENABLEMENT. BACK ON SOLID GROUND.
Better
conversations.
Less sales
theater.
AI-powered groundwork for MSP sales teams.
Know what to do. Bring something useful.
Let the humans do the talking.
NOW RECRUITING MSP PILOT TEAMS / NO HYPE REQUIRED
GGL / FIELD UNIT 001
+MEET G.RETRO HARDWARE. AGENTIC ATTITUDE.↗
CLICK THE LITTLE GUY. HE HAS OPINIONS.+ BUILT EXCLUSIVELY FOR MSPS AI DOES THE DIGGING HUMANS DO THE TALKINGALL GROUND GAME. NO AIR COVER.
MEET GROUND SCORE IN DEVELOPMENT
A plan to get there.
A reason to talk.
One connected product. Two layers of groundwork.
Built for the conversations that actually happen.
01 / ACTIVITY PLANNINGLIVE PLANNER MATH
“We need more meetings.”
Okay. Let’s do the math.
Turn a meeting target into work you can actually plan.
4 meetings96 meetings
338suspects to recon
72renewal dates
24meetings
Default assumptions: 80% provider reveal, 55% MSP, 16% date discovery and 33% buying-window conversion. Includes retries, six-month recycling and shared visit capacity. Directional, not guaranteed.
Build my full Ground Game PlanFind the signal.
Turn a company domain into educational risk context: email security, public breach information, and practical next steps.
Have the conversation.
Bring a useful, shareable brief—not another generic pitch. The activity plan and risk report belong to the same system.
THE OUTPUT ISN’T MORE NOISE. IT’S A BETTER FIRST CONVERSATION.
OUR VERY NON-DISRUPTIVE BELIEF
People still buy
from people.
Wild concept, we know. Better software should make you a more prepared human. Not a more efficient spam cannon.
AI-POWEREDHUMAN-DELIVERED
FIELD NOTES EXPERIMENT 001
A little less jargon.
A little more honesty.
Our highly unscientific contribution
to the sales enablement industry.
THE SALES THEATER TRANSLATORCorporate speak.
Corporate speak.
Human subtitles.
For those moments when the pitch deck has more buzzwords than the product has features.
100%ARTIFICIAL SINCERITY DETECTED
SATIRE. NO SALESPEOPLE WERE SCANNED.WHAT THEY SAID
“Just circling back to bubble this up to the top of your inbox.”
TRANSLATING FROM CORPORATE…
WHAT THEY MEANT
“I don’t have a new reason to email you.”
+
The ground game: Lead with one useful insight. Give them a reason to care.
01 / 06
THE LAB / SMALL TEAM. DEEP DIGGING.
FIG. 02 — THE TEAM PHOTO. MORE OR LESS.No celebrity founder.
Just useful software.
We’re Ground Game Labs. We build sales enablement software for MSPs who would rather have better conversations than another tab open.
AI agents help us research, build, and ship. Humans make the product decisions and keep the relationships. The product is the public face. G just gets the merch.
OUR PARTNER IN THE FIELDChannel Pipeline
Our primary sales and go-to-market partner. We build the groundwork; they bring the human sales motion and MSP relationships.
A FEW THINGS ABOVE GROUND
Good questions.
Straight answers.
No 40-slide deck required.
HUBSPOT INTEGRATION: PLANNED
The free Ground Game Plan calculator is available now: build, export and share a 12-month field playbook. The full connected Ground Score product, including risk intelligence and CRM integration, remains in development. We are inviting MSP teams into a focused pilot to help shape it.
No. The goal is to help people prepare and do the work, not to replace them with a thousand-message sequence. AI supports development, research, and content operations. Humans keep the judgment, outreach, and relationships.
The planned report brings together public domain-level signals, email security status, and publicly available breach-account information where appropriate. It is an educational conversation starter with practical next steps—not a security audit, penetration test, or definitive statement that a company is compromised.
HubSpot integration is planned, not available today. The roadmap includes company enrichment and a custom company card so risk artifacts can live in the CRM your team already uses. Pilot feedback will help determine implementation priorities.
We save your application and use the details you share to contact you about pilot fit and next steps. The pilot focuses on real prospect conversations, useful reports, and clear activity plans. Applying does not start a paid subscription, and pilot scope and terms will be agreed with your team.
THE GROUND FLOOR IS OPEN
BUILT FOR THE WORK. NOT THE KEYNOTE.GROUND GAME LABS / EST. 2026